In this article, we’ll explore the 7 essential steps you need to implement to design and execute an ad campaign that DOES sell.
I. Understand the objective of the advertising campaign
II. Know your target audience
III. Define your budget
IV. Select the right advertising channels
V. Design a clear and attractive advertising message
SAW. Plan and execute the advertising campaign
VII. Measure the success of the advertising campaign
Advertising campaigns are a key tool in the marketing strategy of any business. With increased competition in the market, it is important to design and execute an effective advertising campaign to differentiate yourself and attract the attention of consumers.
The big question is… Is the agency selection really correct and the campaign that they believe will give the expected results?
Let’s start exploring these 7 essential steps:
- Understand the objective of the advertising campaign
All this starts from being able to understand the objective of your company, do you want sales in your online store? Do you want to generate leads in the sales area? Do you want to increase your interaction with your customers or prospects? This is the main point to be able to carry out a correct process when creating your campaigns, Understanding the objective of the campaign will help to determine which advertising strategy is the best to achieve that objective, so you do not waste your time and money on wrong strategies.
- Know your target audience
The next step in designing an effective ad campaign is knowing your target audience. Who are the potential customers? What is it that matters to them and what motivates them? By understanding your audience, you can create an advertising message that resonates with them and draws them into your product or service.
Market research is vital when creating your content strategy, since we can better understand where you are compared to the competition. In addition, it allows companies to make decisions based on data or observations and not on assumptions or hunches.
One of the first things to understand is the purchase journey (customer journey) that our prospects follow, that is, the way in which they are informed, decide on their purchase and determine what for them is a good level of service that would leave them satisfied.
With this information you will have valuable information that you should use to design your communication strategy.
- Define the budget
Before starting any advertising campaign, it is important to define the budget. How much are you willing to spend on advertising? Once you have defined the budget, you can determine which advertising channels are most suitable for your business and your audience.
- Select the right advertising channels
There are various advertising channels you can use to reach your audience, from TV ads to social media posts. It’s important to select the right channels for your audience and budget. Also, consider the effectiveness and cost of each ad channel when selecting which channels to use.
- Design a clear and attractive advertising message
The advertising message is the key to attracting the attention of consumers and achieving the objective of the advertising campaign. The message must be clear and attractive, and it must communicate the value of your product or service to the audience. Make sure the message resonates with the audience and is easy to understand and remember.
The Brand Story Model is the best way to build a narrative in which the customer is the hero and we as a company or service become the empathic guide to solve their problem, as happens in the series or movies that have resonated the most. in the history. The main idea is to create a solution to the problem you have in your company. Loss of clients? Client retention? Very competitive market? That is the answer they are looking for to their problems to later change the path from failure to success hand in hand with your company as an empathic guide.
- Plan and execute the advertising campaign
Once you’ve defined the budget, selected the advertising channels, and designed the advertising message, it’s time to plan and execute the advertising campaign. Be sure to set clear deadlines and measure campaign performance as it runs. Make campaign adjustments as needed to improve its effectiveness.
- Measure the success of the advertising campaign
It is important to measure the success of the ad campaign to determine if the campaign objective was achieved and if a positive ROI was achieved. Use analysis tools to measure the return on advertising investment, generating performance reports that are compared with the established performance indicators (KPI’s) so that both parties know where we are going. We must remember that without a goal, our career would have no direction or end.
In conclusion, designing and executing an effective ad campaign requires detailed planning and a clear understanding of the target and audience. Select the right advertising channels and design a clear and attractive message that resonates with the audience. Be sure to set clear deadlines and measure the success of the campaign as it runs. By using these strategies and techniques, you will be able to design and execute an effective ad campaign that attracts the attention of consumers and achieves your business goals.
Get support to create campaigns that DO sell
At LEAPER 360 we use the Sales Up methodology, which will help you accelerate your sales and profitability. We are made up of a multidisciplinary team at the management level with more than 25 years of experience in marketing, communication, sales and customer service, who will work hand in hand with a certified team in digital marketing and communication to create campaigns that will accelerate your sales and they will allow you to build highly purchased, remembered and recommended brands.
Schedule an appointment to start applying this methodology hand in hand with the experts and unleash your growth potential.
Avoid disbursements in campaigns that fail to obtain the expected sales results and that only take money from your company, or that in the best of cases will only help you generate brand awareness, but will not connect with your prospects, much less sell your products or services.