Introduction:
Influencer marketing has emerged as an amazing strategy that opens up a
world full of opportunities for brand growth. From the popular
platforms from Instagram to TikTok, companies are collaborating with people
influencers to reach new followers and promote your products and services. This
tactic can not only make a big difference in your company’s budget, but
also in the reputation of your brand. In this guide, we will explain what marketing is
influencers, how to build a solid strategy and the advantages of hiring an agency
specialized. Prepare to be amazed at the results!
What is influencer marketing?
Influencer marketing is a powerful collaboration between companies and people who
they have a huge following online. These influencers, who have won
their influence in the world of social networks, they become ideal allies for
reach your network of followers and promote products and services in an authentic way
and effective. This strategy is based on the influence that our friends and family have
about us in the offline world when it comes to making purchase decisions. As
human beings, we seek accurate information and trust the recommendations of
trusted people. This also applies in the digital environment,
Micro and Macro Influencers
Influencers are not all the same, and it is important that you know the different types
To create a successful strategy, there are 2 types of influencers:
Micro influencers are people like you and me, normal people who use the
social networks and have managed to gather followers with similar interests. Although his
number of followers is less compared to celebrities, their audience is very
engages and meaningfully interacts with your content. collaborate with micro
influencers can be more accessible and will allow you to effectively reach an audience
specific.
Macro influencers are the stars of social networks, with hundreds of thousands and even
millions of followers. Working with them can help you reach a wider audience.
wide and associate your brand with its reputation. However, it is important to keep in mind
that working with celebrities may be more expensive and may not be suitable for
all brands. The key to success is finding the perfect balance between the two.
types of influencers
Important facts about influencer marketing that you should know:
● For every dollar invested, companies get $5.20.
● 80% of professionals consider influencer marketing effective.
● 70% of teenagers trust influencers more than celebrities
traditional.
● By 2020, 60% of influencer marketing budgets will increase.
● The influencer industry is projected to exceed $15 billion in
2022.
● 49.6% of influencers state that their followers value the content
authentic.
If you’re a marketer, you can’t ignore this tactic, keeping in mind that
is influencer marketing, the types that exist and these important data from the
industry, you can achieve a successful strategy by following these 5 steps so that
your company and its brands benefit from influencer marketing:
- Have clear objectives: Before starting your influencer marketing strategy,
it is crucial to set clear and measurable goals. They may include increasing the
brand awareness, generate sales, improve audience engagement, or
promote a specific product or service. Set specific goals
It will allow you to guide your efforts and evaluate the success of your campaigns. - Identification of relevant influencers: The choice of influencers
appropriate is critical to the success of your strategy. Investigate and analyze
different profiles of influencers in your niches of interest. Look for those who
have active and committed followers, and whose values and lifestyle are
align with those of your brand. Use search tools and network analysis
social networks to identify the most relevant influencers for your audience. - Establishing a strong relationship: Once you have identified the
right influencers, it’s important to build a strong relationship with them.
Start by following them on their social networks and actively participate in their
content. Then, communicate with them in a personalized way, expressing your
genuine interest in your work and your audience. establish a relationship
Trust is essential for a successful long-term collaboration. - Authentic Content Creation: Work closely with the
influencers to develop authentic content that resonates with their audience.
Avoid an excessively promotional approach and encourage creativity and
originality. Let the influencers show how your brand integrates
organically into your content, leveraging your unique style and voice. This
will help generate a greater emotional connection with the audience and build
a positive perception of your brand. - Monitoring and measuring results: Use tools and metrics to
measure the performance of your influencer marketing campaigns. Make a
Track reach, engagement, and impact on your business goals.
Examine metrics such as the number of followers gained, traffic generated,
conversions or sales. Analyze the data and adjust your strategy according to the
results obtained. This will allow you to optimize your future collaborations and
maximize return on investment (ROI).
Advantages of hiring an influencer marketing agency
Although managing an influencer marketing strategy internally may seem
tempting, resorting to the services of a specialized agency can offer a series of
significant advantages. First, the agencies have the experience and
specialized knowledge needed to navigate the world of marketing
influencers. This includes identifying the right influencers, negotiating
contracts and fees, the creation of authentic and relevant content, and the accurate measurement of
the results.
In addition, working with an agency can result in saving time and resources.
considerable. Agencies have access to a wide network of influencers and
Tools that can streamline and optimize the influencer selection process.
They can also handle all aspects of the campaign, from creation to execution.
implementation and analysis, allowing brands to focus on other areas of their
business.
Finally, in case of crisis or negative reactions, a marketing agency of
experienced influencers will know how to handle the situation effectively,
protecting the reputation of your brand.
Conclusions:
Influencer marketing is a powerful strategy that allows you to reach new
followers and promote your products and services in an authentic and effective way.
By following the steps mentioned in this guide, you will be able to build a solid strategy and
maximize results. Don’t forget to set clear goals, identify influencers
relevant, build strong relationships, create authentic content, and measure results.
If you are looking for efficient management, consider hiring a specialized agency that
provide expert insights and save time and resources. Harness the power of
influencer marketing and open doors to new growth opportunities for your
brand!
Are you looking to include influencer marketing for your brand(s) and reach your maximum
growth potential?
At Leaper360, we are specialists in implementing the keys to success in the marketing of
influencers: definition of clear objectives, identification of the target audience, selection of
the right influencers, creating relevant and authentic content, and maintaining
long-term relationships with influencers. Boost your brand and maximize your results!
Contact us now for more information and to find out how we can help you
increase the presence of your brand through influencer marketing strategies
effective. Unleash your growth potential with Leaper360!
